" DOOR TO DOOR"
TO
TO
"SABKI PASAND NIRMA"
And this happens to a man who was born in Ruppur, Mehsana,Gujarat in 1945 named Karsanbhai Khodidas Patel,an indian industrialist.He is the founder of Rs2500 crore worth Nirma Group which is one of the leading company which produces detergents,soaps,cosmetics and many other products.He has also interest in education too that can be easily calculated as he founded aleading pharmacy college (Nirma Institute of Pharmacy), a leading engineering college (Nirma Institute of Technology) and many other colleges.He is one of the richest person of india and top industrialist as In 2009 Karsanbhai patel was ranked 92 by the Forbes Magazine for the list of India's Richest Person and in 2017 he was ranked 38 in the same column.
LIFE AND STRUGGLE:-
As born into a farmer family in the North Gujarat,Karsanbhai Patel completed his B.Sc in chemistry at the age of 21. After that he worked as a lab technician in a cotton mill,in Ahmedabad and then in the department of Geology and Mining of the state government.In 1969 he started to selling hand made packets of detergents from door to door in their neighbour by his bicycle while going to office and during returning time also.He was doing this as a side income business and used to do it in the off-office time.Here a interesting thing is that Karsanbhai patel with the help of his wife,manufacture and packaged the product in their own backyard.The market value of their detergent was Rs 3 while detergent of other MNC's,cost was about Rs 13 to 15.So Karsanbhai's product started to thrive easily in the market and competing the other detergents.After 3 years, karsanbhai had enough courage to quit his job and make it full time business. Karsanbhai named his product "NIRMA" on his daughter's name,whom they lost in a car accident.So Karsanbhai Patel tried to immortalise her name and perhaps he succeeded.
In few years Nirma had already established its base in Gujarat and Maharashtra but in early 80's,out from these two states, Nirma was facing problems in scaling up in other state.As retailer wants to buy the product on their credit but they did not pay at the right time and the company started to grow with a negative slope.But Karsanbhai patel then arranged a meeting and strictly ordered to bring back their products from market to their stock and allow only those retailer who can go for cash on delivery.After that karsanbhai patel advertised his products on the television and radio with their full energy and the scenenario changed. Nirma then reached to many people but when they go the market to purchase the products but found there is crisis of shortage of products in the market and then the retailer forced to buy the product with instant cash.Then Karsanbhai Patel overwhelmed the market with Nirma products and became the top seller detergent company by set backing the other MNC's products.In quality comparison Nirma is more environment friendly.
Karsanbhai Patel also entered in other fields and got succeeded for e.g. he brought Lafarge Holcim's cement and business for 1.4 billion and it is growing on.
Karsanbhai Patel is an entrepreneur in truest sense and also has a keen eye on education and nation building.He started Nirma Institute of Technology in 1995 followed by Nirma University of Science and technology in 2003 ,Nirma institute of pharmacy ,Nirma education and research foundation and Nirma labs education projects to help the youths in skill development and many other programs like that.
In 1990, the Federation of Association of Small Scale Industries of India (FASII), New_Delhi, awarded him the 'Udyog Ratna' award. The Gujarat Chamber of Commerce felicitated him as an 'Outstanding Industrialist of the Eighties' and also Patel has been conferred with Padma_Shri award for the year 2010.
if u like it then comment and
"whose intension is well determined and exalted then their own problems help them to get their destination(niraj)"
And this happens to a man who was born in Ruppur, Mehsana,Gujarat in 1945 named Karsanbhai Khodidas Patel,an indian industrialist.He is the founder of Rs2500 crore worth Nirma Group which is one of the leading company which produces detergents,soaps,cosmetics and many other products.He has also interest in education too that can be easily calculated as he founded aleading pharmacy college (Nirma Institute of Pharmacy), a leading engineering college (Nirma Institute of Technology) and many other colleges.He is one of the richest person of india and top industrialist as In 2009 Karsanbhai patel was ranked 92 by the Forbes Magazine for the list of India's Richest Person and in 2017 he was ranked 38 in the same column.
LIFE AND STRUGGLE:-
As born into a farmer family in the North Gujarat,Karsanbhai Patel completed his B.Sc in chemistry at the age of 21. After that he worked as a lab technician in a cotton mill,in Ahmedabad and then in the department of Geology and Mining of the state government.In 1969 he started to selling hand made packets of detergents from door to door in their neighbour by his bicycle while going to office and during returning time also.He was doing this as a side income business and used to do it in the off-office time.Here a interesting thing is that Karsanbhai patel with the help of his wife,manufacture and packaged the product in their own backyard.The market value of their detergent was Rs 3 while detergent of other MNC's,cost was about Rs 13 to 15.So Karsanbhai's product started to thrive easily in the market and competing the other detergents.After 3 years, karsanbhai had enough courage to quit his job and make it full time business. Karsanbhai named his product "NIRMA" on his daughter's name,whom they lost in a car accident.So Karsanbhai Patel tried to immortalise her name and perhaps he succeeded.
In few years Nirma had already established its base in Gujarat and Maharashtra but in early 80's,out from these two states, Nirma was facing problems in scaling up in other state.As retailer wants to buy the product on their credit but they did not pay at the right time and the company started to grow with a negative slope.But Karsanbhai patel then arranged a meeting and strictly ordered to bring back their products from market to their stock and allow only those retailer who can go for cash on delivery.After that karsanbhai patel advertised his products on the television and radio with their full energy and the scenenario changed. Nirma then reached to many people but when they go the market to purchase the products but found there is crisis of shortage of products in the market and then the retailer forced to buy the product with instant cash.Then Karsanbhai Patel overwhelmed the market with Nirma products and became the top seller detergent company by set backing the other MNC's products.In quality comparison Nirma is more environment friendly.
Karsanbhai Patel also entered in other fields and got succeeded for e.g. he brought Lafarge Holcim's cement and business for 1.4 billion and it is growing on.
Karsanbhai Patel is an entrepreneur in truest sense and also has a keen eye on education and nation building.He started Nirma Institute of Technology in 1995 followed by Nirma University of Science and technology in 2003 ,Nirma institute of pharmacy ,Nirma education and research foundation and Nirma labs education projects to help the youths in skill development and many other programs like that.
In 1990, the Federation of Association of Small Scale Industries of India (FASII), New_Delhi, awarded him the 'Udyog Ratna' award. The Gujarat Chamber of Commerce felicitated him as an 'Outstanding Industrialist of the Eighties' and also Patel has been conferred with Padma_Shri award for the year 2010.
if u like it then comment and
Hello, my name is niraj choudhary and i am trying to change your mind by increasing your confidence and morale level . 
0 comments:
Post a Comment